According to Forbes, over the last 10 years, there has been a significant increase in content being viewed on mobile devices and tablets. Consumers can access and carry this information with them virtually everywhere they go.
Here are 5 reasons Video Marketing is the future of content.
1. According to a study done by Forbes, Video is projected to claim more than 80% of ALL web traffic by 2019.
That means, according to Cisco, it would take a single person 5 million years to watch the amount of video that will cross the network in a single month in 2019. That’s a LOT of video creation! Many companies are taking advantage of this great opportunity to express, entertain, to pitch ideas, products, and or services to potential clients.
2. 59% of company decision makers would rather watch a video than read an article or a blog.
“According to Simply Measured and M Booth, videos on Facebook are shared 12 times more than links and text posts—combined! On YouTube, more than 100 million users are watching or engaging with at least one video every week.”
Videos visually engage people which can pull out emotion or connection in a way that text just cannot. Don’t get me wrong, text is important! (Hence writing this blog) Reading text takes more concentrated attention than watching or listening to a video.
3. Embedding videos on landing pages can increase conversation rates by 80%.
Video that is placed on a landing page can increase the amount of time people stay on your webpage. Testing videos by introducing short or long versions is a way to understand your viewers needs. In some cases, a longer video is essential if your product or service needs more explanation. On the other-hand, short visually stimulating videos can catch the viewers eye and can highlight your product or service instantly. Each company is different and has unique needs, just like your customer.
When you embrace video marketing, you will be establishing yourself as a leader and an influencer in your service or industry. Capitalize on that traffic to generate leads. Videos can be informative about how something works, what a product does, or just pure entertainment. Keep in mind the length of your video content and gear different lengths to different social outlets.
5. 90% of customers report that product videos help them make purchasing decisions.
We would love to hear about your next video idea. Contact us today and we guide you through the process of getting your next video completed and shared to your target audiences.
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