How To Develop A Video On A Budget

With video consumption at an all-time high, it’s not difficult to see why video marketing is growing so popular. Video is an engaging and versatile form of content that’s easy to digest and share across different online platforms with millions of people. These factors promise enormous potential returns. Similarly, if you’re looking to increase your brand awareness, engage in creative communication, or take up digital communication during the pandemic, video content can help you achieve all of this in no time.

However, producing this form of content isn’t necessarily cheap. The average cost of making a video is anywhere between $1000 to $5000 and more. If you’d like to keep your marketing video production on the lower end of this price range, you’ll need to do a bit of preparation, like identifying your requirements and options. To help you with this, the experienced experts at Watts Communications Inc. have listed a few tips on how to develop a video on a budget.

Consider your objective
Before you begin producing your video, you need to determine its purpose. With a clear intention for your content, you can identify your requirements for the production in advance and the expenses you’ll need to bear.

Plan out your message
The next step is to design a message that’s relevant to your objective and your audience. When you plan your message in advance, you’ll be able to shoot quality content that makes perfect sense and resonates with your audience.

Determine where your video will be uploaded
When you know on which platforms you’re going to upload your video, you’ll be aware of the length and style of content you should produce. Developing short, crisp videos is usually cheaper. But, as there are several platforms where you can upload your videos, the style and length of content appropriate for each platform will vary significantly.

Repurpose your content
One of the best ways to save money on a video production is to repurpose the videos that you already have. For this, you’ll need to look at the existing content you have and think of ways to help you communicate the message you want to share. For starters, you can see if there is a way to modify existing videos with a new logo or stock content.

Use alternatives to shooting on location
When you consider an animation or explainer video, instead of on-location shooting, you’re likely to save money as they don’t necessarily require actors, locations bookings, and a big camera crew. Moreover, you’ll save yourself a significant amount of time.

Bottom line
As you can see, the easiest way to reduce your expenses when producing a video is to use previous or old content, stock footage, or explainer style content. Another way to rein in your production expenses is to plan and prepare before making your video. Planning is a big part of a successful project, especially when it comes to your message and multipurpose content. By planning ahead, you can take into account different challenges and think of ways to overcome them. Similarly, with a plan in place, it will be easier to stick to your budget.

For more tips on producing a marketing video on a budget, reach out to Watts Communications Inc. We are a team of experienced corporate videographers, and production specialists that have been in business for almost three decades. Through the years, we have managed to expand into several areas of content creations, from video production to commercial photography, web video production, digital media production, and even audio production services. At the same time, we’ve managed to extend our services to several clients across Milwaukee, Madison, Green Bay, Appleton, Janesville, and the surrounding areas.

To learn all about our services, please click here or get in touch with us by clicking here.